Kangaroo Care: How Getting a New Subscriber is Like a Baby Being Born

You have created and launched a training course. Congratulations! You’re on the path to help people, gain exposure for your brand, and make money. But let’s look at that from the other side of the computer screen.

As a consumer, you have searched and finally found a product that you’re interested in. You have done your research on the materials creator that you have faith in and are excited about. You put your credit card information in after you have contemplated you’re hopes and dreams, yearly and monthly budgets, and even a push from an inner voice to take a leap of faith. After hours and maybe even days of internal debate, you hit the buy button. You have crossed into the next act of your story and the first email you get is an up sale for you to spend more money. Really?

When a consumer buys a product that is the time to congratulate them, pat them on the back, let them know that they made the right decision, and let them know that you’re going to be there for them to make them successful. This is a dramatic simile but it really is like a baby being born. The baby needs to be consoled not asked to look into his wallet.

There is a growing new technique called Kangaroo Care. In its practice all post-birth examinations and tests are performed while the baby lays on the mother’s chest instead of being ripped away to a examination table.

The baby gets to know their mother immediately, says Dr. Larry Gray, behavioral and developmental pediatrician at Comer Children’s Hospital, University of Chicago Medicine. “The baby gets landed in a trusting environment,” he says, reassuring them that life outside the womb can also be “soft, comfortable and warm” (Neighmond).

UCLA ob-gyn, Dr. Lydia Kyung-Min Lee states, “Not only is the baby happier, she says, but his or her vitals are more stable. Body temperature, heart and breathing rate normalize more quickly” (Neighmond).

New customers need to be consoled. They’ve already given you everything that they have. Do not hit them with an upsell in the first email or video. That is the time to build a relationship and to hold their hand if only for a short time. Hitting them with a instant upsell is literally a slap the face. Treat them well and you may have a client for life.
Work Cited:
Neighmond, Patti. “Kangaroo Care Helps Preemies and Full Term Babies, Too”. NPR 23 January 2017.

Check out this link to read the full article. http://www.npr.org/sections/health-shots/2017/01/23/510465435/kangaroo-care-helps-preemies-and-full-term-babies-too

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